For the past four years Apple Inc., has branched out to many retail environments for the purpose of total expansion. Apple Inc., made a wise move here in broadening their market and customer demographic. It seems one of Apple’s goals is to make their once exclusive product completely inclusive for all.
Yesterday, Target announced it will begin selling Apple’s iPhone 4 and iPhone 3GS on November 7. With 846 stores nation-wide, the retail giant promises to offer quick service and on-the-spot iPhone activation.
“At Target we continue to offer our guest the best in electronics, so we’re happy to add iPhone to our Target mobile offerings,” said Mark Schindele, senior vice president of merchandising at Target.
Target also began selling Apple’s iPad in early October. After Target’s announcement yesterday, Best Buy also reported that they will begin selling Apple’s iPhone on November 7.
Best Buy will also expand the iPad to Best Buy Mobile stores on that same day. This expansion comes just in time for the 2010 Holiday season.
“We plan to open an additional 23 mobile stores before Thanksgiving Day. By November 25, 2010 we’ll have a total of 158 Best Buy Mobile stores,” said Jeff Haydock, a spokesman with Best Buy.
Most Apple stores are located in upscale shopping malls and exclusive retail locations. Target, Best Buy and Best Buy Mobile stores offer Apple’s in-demand products to a wider customer market. This expansion to major retail stores with numerous locations has benefitted Apple.
And so… Apple Inc. continues to conquer the world; one lion, tiger, and beat at a time.
To locate a Best Buy, Target or Apple Inc. retail locations visit bestbuy.com, target.com or apple.com.
For more information about Apple’s products being sold at retail stores visit macrumors.com
I am amazed at how fast and how easily (or so it seems) Apple has taken over. It seems like every person owns at least one Apple product, especially amongst college students. In a way, I almost find it scary because ten years down the road, companies like Apple and Facebook may dominate the consumer market, even more so than they do today. Steve Jobs and Mark Zuckerberg have definitely proven to be innovative masterminds who have learned how to tap-in to our every desire and need, while also creating a product or service that is not easy to distance yourself from. Once you have a Facebook account, you can't delete it. Once you own an Apple product, you can't imagine owning something else.
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