Apple Releases Slimmer MacBook Air

On October 20, 2010, Apple Inc. released a new, slimmer MacBook Air. The thinner and lighter device features a 13.3-inch screen with 1400 x 900 resolution. The product is 0.68-inches at its thickest, 0.11-inches at its thinnest, and weighs only 2.9 pounds. Apple claims the new MacBook Air also has a battery life of 7 hours.

Consumers who have already purchased the new MacBook Air are giving the product great reviews. “This thing boots up in less than 15 seconds, applications seem to load quicker, files transfer quicker and shuts down in about three seconds,” said MJ Siegler, a TechCrunch product reviewer. Pre-existing heat issues have also seem to have been corrected by Apple.

 With all the praise the MacBook Air has received, there is only one thing that holds back this revolutionary product… storage space.

Digital music, TV shows, movies, and photos take up hundreds of gigabytes of storage space. The price for a MacBook Air with 128GB of storage will sell for $1,299 and the 256GB model will sell for $1,599, experts believe 256GB is still not enough space for today’s average Mac user. Even with this downside many consumers agree that the new MacBook Air performs better than the 13-inch MacBook Pro which has a faster Core 2 Dup processor and double the RAM.

“Here’s how I see it: if storage didn’t matter, I think this 13-inch MacBook Air would almost immediately be Apple’s best-selling Mac. It’s that good,” said Siegler. The size of the new MacBook Air is absolutely incredible. The photo below is a comparison of size between the new MacBook Air (left) and a MacBook Pro (right). 

Even with its criticized storage capabilities, I believe the new MacBook Air is a glimpse of where Apple is headed in terms of their MacBook lineup. 

“The thing is just a dream to use. Apple really has learned a lot from the iPad and iPhones, and they’ve incorporated that into this machine,” said Scott Yates, an Apple blogger. The new MacBook Air will be a big hit this holiday season. 

For more information about Apple’s new MacBook Air visit:

www.apple.com

www.cnet.com

www.engadget.com

www.techcrunch.com

Apple, Target, and Best Buy… OH MY…

For the past four years Apple Inc., has branched out to many retail environments for the purpose of total expansion. Apple Inc., made a wise move here in broadening their market and customer demographic. It seems one of Apple’s goals is to make their once exclusive product completely inclusive for all.

Yesterday, Target announced it will begin selling Apple’s iPhone 4 and iPhone 3GS  on November 7. With 846 stores nation-wide, the retail giant promises to offer quick service and on-the-spot iPhone activation.

“At Target we continue to offer our guest the best in electronics, so we’re happy to add iPhone to our Target mobile offerings,” said Mark Schindele, senior vice president of merchandising at Target.

Target also began selling Apple’s iPad in early October. After Target’s announcement yesterday, Best Buy also reported that they will begin selling Apple’s iPhone on November 7.

Best Buy will also expand the iPad to Best Buy Mobile stores on that same day. This expansion comes just in time for the 2010 Holiday season.

“We plan to open an additional 23 mobile stores before Thanksgiving Day. By November 25, 2010 we’ll have a total of 158 Best Buy Mobile stores,” said Jeff Haydock, a spokesman with Best Buy.

Most Apple stores are located in upscale shopping malls and exclusive retail locations. Target, Best Buy and Best Buy Mobile stores offer Apple’s in-demand products to a wider customer market. This expansion to major retail stores with numerous locations has benefitted Apple.

And so… Apple Inc. continues to conquer the world; one lion, tiger, and beat at a time.

To locate a Best Buy, Target or Apple Inc. retail locations visit bestbuy.com, target.com or apple.com.

For more information about Apple’s products being sold at retail stores visit macrumors.com